Agenzia di comunicazione Roma MDC

In pay-per-click campaigns are designed and produced ads that appear in a page specifically reserved for sponsored links for search engines. The appearance of the ad is linked to the choice of specific keywords or phrases to search. When the user searches for the words (or phrases) selected, you see appear next to results of the short position advertisements previously placed. Depending on the type of solution chosen for the campaign pay-per-click budget available for advertising changes every time a user clicks on a sponsored link. The benefits of this form of advertising are numerous and optimize your investment. Among the main advantages of pay per click campaigns, the most important is the speed in terms of visibility that can be obtained. The publication and the ad is free, the company pays only when users actually click on the link. The cost of a click is determined by a system of bid (online auction).

STAGES OF THE CAMPAIGN MANAGEMENT

Activate and manage keywords advertising campaigns may seem simple: it is estimated a budget and start ... Actually a good promotional campaign can be negative and costly if you do not poses the greatest attention to every single step. Our firm handles the following steps:

• Daily Analysis of data
• Optimization Campaign
• Optimizing keywords, additions and removals
• Adjustment of the bid for individual keywords
• Possible relocation of some keywords more specific ad groups to further improve the yield
• Split testing ads to verify the effectiveness of continuous
• Optimizing the Quality Score
• Extension of campaigns on more search engines and traffic channels
• Insert tracking codes to verify the costs of converting keywords and ads